Seo
SEO Optimization
If you're not showing up in Google search, it's as if you don't exist.
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If I had one last dollar in my pocket, I’d spend it on advertising.
Henry Ford
This quote holds a powerful truth that should guide you when building your own brand or website. If you’ve created a website, it’s essential to let people know it exists — and that’s exactly what SEO optimization is for. Let’s look at a practical example to help you understand what this means in real life.
SEO optimization
Why is SEO optimization important?
Nowadays, building effective advertising is much more complex than it was in the past, and we constantly need to learn new things. The internet plays a key role — it’s a modern marketing tool. You’ve surely noticed that a new kind of job has emerged: being an “influencer,” which means earning money by promoting products on an Instagram profile.
So how can you succeed in this competitive fight for attention? One possible solution is SEO — optimizing your website for search engines.
As you can see in the following images, the first results that appear during a search are always the websites that pay for advertising. These are marked with “Ad,” giving them the top positions in the search results. When you search for a specific word or phrase, the browser evaluates the results based on various factors and then displays them in a certain order.
What should you do to rank at the top in search results?
That’s exactly what SEO optimization is for — short for “Search Engine Optimization,” it means tailoring your website to be more visible in search engines. Every day, billions of searches are made worldwide, which is why SEO is such an effective tool for marketing. So, let’s take a look at how SEO actually works.
The first crucial step is keyword analysis — identifying which words or phrases are most frequently searched. You can find these keywords using Google’s Keyword Planner tool. However, this service is paid and requires investing in PPC (Pay-Per-Click) advertising.
Once you’ve identified the right keywords, the next step is placing them strategically — in your main title, URL, subheadings, body text, and even in image file names.
Why do I need to be on the first page of search results?
A question many of you are probably asking is: why should I be on the first page of search results? Isn’t the second or maybe the third page enough? When you go online to look for an article, have you ever gone to the second page of search results? Okay, maybe about a third of people do, but what about the third page? Personally, I don’t even remember the last time I flipped to the third page of search results. And that’s the answer to why you need to be among the first.
It’s not just about keywords.
Keywords alone won’t do all the work for you — you’ll need to focus on other factors such as:
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Well-chosen content — visitors must find what they are looking for on your site
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Clear, organized, and simple content
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Unique content that isn’t repeated on every page
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Content supported by quality sources
If the content on your site doesn’t engage readers, they will leave quickly, which won’t help your site at all. The more often your site is shown and the longer visitors stay, the higher your site will rank in search results.
Off – page SEO
A very important aspect of optimization is backlinks — whether other websites link to your site. However, it’s not that simple, and it can’t be just any website. There are certain rules to follow here as well.
First, the website linking to you should be related to the topic your site covers. The links should come from websites that Google trusts in that particular field and are relevant. The site should be regularly updated, consistently adding content, and have high traffic and success.
If a website meets these criteria, it is ideal for linking to your web page.
What else should you watch out for?
When creating a website, you need to ask yourself what would convince you to stay on the page. You must look at the content and design through the eyes of the users. For me, as a user, page loading speed is very important. If a page doesn’t load well, I move on and won’t open that site again. An ideal tool to speed up a website is Google’s PageSpeed Insights.
Another factor is the mobile display of the site. Personally, I can’t even remember the last time I searched for something on a computer. I constantly use my phone, and most people do the same when they need to find information. If a website doesn’t display correctly, it annoys me, and I leave the page because it’s uncomfortable to read. You can check if your website is mobile-friendly with the tool at google.com/test/mobile-friendly.
When is SEO optimization for a website appropriate?
How do I know if my website is suitable for SEO optimization? Here are some cases when SEO optimization is definitely appropriate:
If you fall into any of these groups, then SEO is the right choice for you.
Whatever your reason for SEO optimization of your website, it’s definitely worth trying this tool. Advertising has always been an important part of building your own brand. The market has changed in recent years, along with the ways of promotion. It is therefore essential to adapt to this change, and one of the options is SEO analysis. Don’t hesitate and use it as soon as possible to make your website more visible!
